Registration will begin on 1/1/25

Only 5 steps to register but a great step for your customer service

1. Register your company.

The registration for Gewählt zum Kundenservice des Jahres takes only a few steps. Be part of this widescale mystery check within clicks.

2. Motivate and engage your team as well as other departments in your company.

All year long you can encourage and challenge your teams.
Raise your collective fighting spirit and unite all your employees behind one common goal.

3. Pass the tests and win the category award for your company.

We challenge your customer service with 225 mystery inquiries. A trial period of 10 weeks, between 20 scenarios and an assessment according to up to 15 criteria provide representative findings.

4. Integrate your personal evaluation results in your continuous and lasting improvement process.

Following the tests you will receive the complete report including benchmarks in a result meeting. To review your results with you our consulting team will meet you in person. We provide you a comprehensive audit of your customer service over all important channels. With its help you are able to compare yourself with your competitor as well as all participants in the competition.
These tools support you with:

  • developping training measurements suiting the exact needs of your employees.

  • the assessment and improvement of external providers.

  • enhancing your service offer to customers and consumers.

5. Communicate your success to target groups!

  • Profit from the competitive advantage thanks to the logo.

  • Increase your revenue through improved customer care.

  • Invite your employees to the award ceremony and show the industry that you are a pioneer in customer service in Germany.

Register your company simply and easily.

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Your advantages as award winner

Strengths/weaknesses analysis

We provide useful tools to analyse your strength and weaknesses in order to implement improvement measures

Consumer orientation

It is a reliable indication for consumers to recognise excellent customer care - fast and straightforward.

Marketing tool

As winner you're provided with a powerful marketing tool for unlimited use in your communication actions

Detailed report

With the participation you receive an extensive report about your internal and external customer service.

Marketing campaign

We support your success. As winner you will profit from our national marketing campaign.


You're provided with an addition to existing evaluations in your company (customer satisfaction, NPS…)